A UK lead generation platform connecting local service providers with high-intent customers at scale.
Avg Cost Per Lead
Leads Per Week
Organic Traffic Growth
Monthly Impressions
ABOUT CLEAN CONNEX
Clean Connex, formerly known as The Local Pro, is a UK-based platform designed to connect verified local cleaning and trade businesses with nearby customers. The platform allows users to post job requests and receive instant quotes from vetted professionals, while service providers gain access to consistent inbound leads through a centralised system.
Over time, the platform expanded beyond general cleaning into specialist verticals including roof cleaning, carpet cleaning, pressure washing, domestic and commercial cleaning, bond cleaning, chimney sweeps and more.
PROJECT OVERVIEW
Clean Connex approached us during an early growth phase while the platform itself was being developed in-house. Our role was to support the business from a design, marketing and growth perspective, ensuring the product launched with a strong user experience, clear positioning and scalable acquisition channels.
Ul & UX DESIGN
We worked closely with the in-house development team to design the full front-end experience, including the public-facing website and internal dashboards. The focus was on clarity, trust and ease of use for both customers requesting services and businesses responding to job leads.
Design decisions prioritised conversion, fast comprehension and scalability across multiple service categories and locations.
META & GOOGLE ADS
We developed and executed paid media strategies across Meta and Google Ads, targeting users actively searching for local services. Campaigns were structured around different service verticals, including cleaning, roofing and electrical services, with ongoing A/B testing to refine performance.
In the UK, campaigns consistently delivered leads at competitive CPLs while maintaining strong reach and impression volume. Parallel campaigns were also tested internationally, supporting platform expansion and data-driven optimisation.
SEO & CRO
Given the platform’s custom-built architecture, we conducted a full technical and on-page SEO audit to identify and resolve structural issues. This included improving crawlability, metadata, page structure and content foundations.
As a result, organic traffic increased by approximately 400 percent within the first three months, establishing a strong baseline for long-term growth.
ORGANIC MARKETING
We supported Clean Connex with blog content, social media posts, ad creatives and copywriting to ensure consistent messaging across all channels.
This helped populate new social accounts, support paid campaigns and reinforce platform credibility for both customers and service providers.
Real Opportunity Investments now operates with a complete digital ecosystem. This includes a credible brand, a high-converting website, a fully automated CRM, and a paid media funnel capable of driving consistent, qualified demand.
What began as a predominantly offline sales operation is now a scalable, data-driven investment platform. It continues to support seven-figure villa sales and is preparing for its next phase of growth.
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