An international coconut charcoal supplier launched with a strong brand, scalable sales system and organic growth engine.
Organic Keywords Ranked
Organic Traffic Growth
high-quality Leads per month
ABOUT PANDU GREEN ENERGY
Pandu Green Energy is an Indonesia-based producer and exporter of coconut charcoal briquettes, with production facilities in Java and international distribution across the Middle East, Australia, China and other global markets. The company specialises in premium shisha charcoal, supported by full certification including MSDS and ROA.
Prior to working together, the business relied almost entirely on face-to-face deals and referrals, with no structured online presence or scalable sales infrastructure.
PHASE ONE
We began by building Pandu Green Energy’s brand from scratch. This included logo design, a complete visual identity and clear brand messaging focused on quality, reliability and export-ready operations.
From there, we designed and developed a professional website to act as a central sales and credibility asset. The site was built with strong technical SEO foundations to ensure it could be discovered organically by international buyers searching for coconut charcoal suppliers.
PHASE TWO
With the digital foundation in place, we implemented a structured sales system to support outbound and inbound enquiries. This included email automation, response workflows and practical distribution tactics such as targeted posting within relevant industry groups.
To support organic growth, we created a blog publishing system that allowed the team to generate content easily using voice notes. These were converted into written posts and published directly to the website, helping build topical authority without adding operational friction.
PPC & LEAD MANAGEMENT
We launched a Google Ads campaign built around free charcoal samples. This acted as a low-friction entry point for new buyers, allowing prospects to test product quality before committing to full container orders.
This approach proved effective in qualifying serious buyers while filtering out low-intent enquiries.
Pandu Green Energy transitioned from a referral-led operation into a globally visible supplier with a credible brand, discoverable website and scalable sales system.
With strong organic rankings, international enquiries and a clear differentiation from competitors lacking a digital presence, the company is now positioned to grow consistently across global export markets.
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